
Blogging time does not equal billable hours.
I guess it’s flattering, but I recently got in trouble with a friend who says that, if I am going to blog, I’ve got to commit to it, “own” it and do it more often. Well, when the lottery comes in, I’ll be blogging every day and writing a novel and and and…. Until then, I may disappear for four months at a time, blogwise, anyway.
Reinvigorated and ready to go!
For now, I have been forecasting a bit about the new year. I would say “reflecting,” b/c I am indeed contemplative, but it’s more about the new year and the new opportunities it presents. More of a positive look forward.
You see, I’m going to try to take my own advice re: PR this year. In addition to helping my clients show their best sides, I’m going to do a better job of promoting me in 2009. I promise, however, not to turn into one of those PR people who turns every client opportunity into, well, an opportunity to talk about themselves. Mostly, if I make my clients look good, they’ll tell other folks about me…but I have to be ready to help them do that.
I had gotten busy doing what I do and had not tended to my own plot of land. My collateral materials need updating. My Web site is out of date. And I’ve been so busy helping other folks network that I have not done as well as I could networking for me.
2008 was busy; don’t get me wrong. In fact, much of it was standing-on-my-head busy. Too, a very positive aspect of work during the year is that I really and truly got to work with a lot of folks I really like and in whose work I believe. Can’t beat that.
But I need to up the ante a bit. Thus the recommitment to re-launch my Web site, turn out a snazzy new biz card and other materials, and tell friends and colleagues what I have been up to and what I want to do in 2009.
I know the bad news – the many bracing economic indicators. Still, about all I can control is how I help myself and my clients and I’m ready to redouble my efforts…so long as it’s fun and fulfilling. Not every second, but most of it.
You see, I’ve never done anything else for a living – really, since during high school – but I also can’t think of anything else I’d rather do.
So be on the lookout for my re-launch, and if you don’t see it soon, call me on it!
Happy New Year!


